Did you know that your musings on Facebook and Twitter are valuable to many businesses such as producers of consumer goods, electronics and cars?
Say, for example, that you’ve just purchased a cell phone, and after using it for a week, you found it had many flaws. Its battery only lasts five hours in standby mode, or it quickly gets too hot for your temple. Can you really complain to the manufacturer and get help? Perhaps not. After all, it is only a Rp 200,000 handset anyway.
What would you do? Well, you could do two things. Complain to the manufacturer or write about it on your Facebook or Twitter. If you lodge a complaint, it will usually fall on deaf ears. So you resort to writing on social networking sites.
The age of social networks has given us Facebook and Twitter to share our disappointments, which smart companies can mine and use to their advantage.
They can use the information gathered from social networking sites to improve their products, provide their employees with the right training or even monitor what their competitors are doing, if they have the right tools.
Businesses should not ignore social networks, especially as Indonesia has the fastest growing number of Facebook users in the world, who are certainly producing a lot of data on a daily basis.
Enda Nasution, a blogger with close to 40,000 followers on Twitter, said that he supported approximately 10 different clients in promoting their products, services and events. He does this by posting tweets or mentioning the product or event his clients wish to promote.
“This is part of their marketing campaign, which does not stand alone and is paired with other campaigns such as advertisements on television, radio and print media.”
According to Enda, the influencers have an assortment of arrangements between them and their clients whose marketing they agree to support. “There are many creative ways to engage an influencer.”
Some people chose to send influencers their products. Unique products, Enda said, had greater chances of being mentioned on Twitter.
Say, for example, that you’ve just purchased a cell phone, and after using it for a week, you found it had many flaws. Its battery only lasts five hours in standby mode, or it quickly gets too hot for your temple. Can you really complain to the manufacturer and get help? Perhaps not. After all, it is only a Rp 200,000 handset anyway.
What would you do? Well, you could do two things. Complain to the manufacturer or write about it on your Facebook or Twitter. If you lodge a complaint, it will usually fall on deaf ears. So you resort to writing on social networking sites.
The age of social networks has given us Facebook and Twitter to share our disappointments, which smart companies can mine and use to their advantage.
They can use the information gathered from social networking sites to improve their products, provide their employees with the right training or even monitor what their competitors are doing, if they have the right tools.
Businesses should not ignore social networks, especially as Indonesia has the fastest growing number of Facebook users in the world, who are certainly producing a lot of data on a daily basis.
Enda Nasution, a blogger with close to 40,000 followers on Twitter, said that he supported approximately 10 different clients in promoting their products, services and events. He does this by posting tweets or mentioning the product or event his clients wish to promote.
“This is part of their marketing campaign, which does not stand alone and is paired with other campaigns such as advertisements on television, radio and print media.”
According to Enda, the influencers have an assortment of arrangements between them and their clients whose marketing they agree to support. “There are many creative ways to engage an influencer.”
Some people chose to send influencers their products. Unique products, Enda said, had greater chances of being mentioned on Twitter.
Another twitter account holder, Nasta Inda, offers to promote youth-oriented boutiques for free through her account.
However, for her the promotions are more of a trade-off. She said she provided her services for free knowing just how hard it was for small boutiques to get the word out about their products. Nasta said she preferred Twitter over Facebook and BlackBerry Messages because “people have to log in before they access their Facebook accounts.”
Nanda Ivens, Director of Digital, Technology and Consumer at IndoPacific Endelman, said it was important to have influencers engaged with the product as an influencer who “has love for the product” and “believes in the product” sent messages differently from those simply paid to promote.
However, he said, “the backlash against paid tweets can be high.”
Nanda explained that engaging influencers in the product or service allowed them to wrap the message according to their own style and thus avoiding the cut-and-paste hard-sell messages cooked up by the clients.
However, for her the promotions are more of a trade-off. She said she provided her services for free knowing just how hard it was for small boutiques to get the word out about their products. Nasta said she preferred Twitter over Facebook and BlackBerry Messages because “people have to log in before they access their Facebook accounts.”
Nanda Ivens, Director of Digital, Technology and Consumer at IndoPacific Endelman, said it was important to have influencers engaged with the product as an influencer who “has love for the product” and “believes in the product” sent messages differently from those simply paid to promote.
However, he said, “the backlash against paid tweets can be high.”
Nanda explained that engaging influencers in the product or service allowed them to wrap the message according to their own style and thus avoiding the cut-and-paste hard-sell messages cooked up by the clients.
1 komentar:
In my point of view, the rapid growth of internet usage has been occuring in last ten years. Formerly, the internet users are very limited to educated person only. As the time flies, social media is a common way for people to share interesting websites or any online contents. Nowdays, social media has the huge user and it’s kind a something we couldn’t live without. Of course, this opportunity is used by a clever businessman. Knowing that intense marketing is not cheap, yet in the world of social media, costs can drop to zero by creating a social network account, either facebook or twitter as a stepping stone to promote their buzz. It can be done by saying a good word about products and services for little or even no pay. It also facilitates the customers to give feedback about the products easily. So, there will be a significant improvement and the businessman will obviously produce a zero defect products.
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